The Best Early Black Friday Deals From Walmart, Best Buy, Target, and Apple

You can thank the pandemic for Amazon Prime Day’s shift from mid-July to October 13 and 14 this year. And when Walmart, Best Buy, Target, and the like followed suit with their own sales, they kicked off an avalanche of holiday sales that will carry everyone right into December. So it’s kind of no big deal if you missed the good Prime Day sales (the Wirecutter Deals team found that less than 1% of the total deals scanned met our standards, anyway), because there’s plenty of shopping season left.

Our favorite early Black Friday deals

Dyson Cyclone V10 Animal Cordless Stick Vacuum
Deal price: $350 from Target; street price: $420

Matching the previous lowest price we’ve seen, this is a great time to pick up the Dyson Cyclone V10 Animal. While it’s not a direct pick, the V10 Animal provides most of the power and cleaning features of our upgrade cordless stick vacuum pick but for a couple hundred dollars less.

Read our review of the best cordless stick vacuums.

De’Longhi TRD40615T Space Heater
Deal price: $83 from Amazon; street price: $100

Down to the lowest price we’ve seen this year, this is a timely deal on this De’Longhi space heater. Our oil-filled radiator pick, these space heaters are slow to warm up but silently and steadily give off enough heat to fill a room for hours.

Read our review of the best space heaters.

Fully Jarvis Bamboo Standing Desk (60 inches x 30 inches)
Deal price: $603; street price: $710

The first big deal we’ve seen since we saw the street price rise to $710 on the Fully Jarvis bamboo standing desk in the 60 inch by 30 inch size. Our runner-up pick for best standing desk, it’s nearly as good as our top pick, generally cheaper, but not quite as sturdy.

Read our review of the best standing desks.

Fully Cora Standing Desk Converter
Deal price: $127 from Fully; street price: $150

This is a new low price on this desk converter option from Fully. If you’re not ready to commit to a standing desk or need something that you can stow away quickly, our budget pick for best standing desk converters is a great option.

Read our review of the best standing desk converters.

Steelcase Gesture Office Chair (Graphite)
Deal price: $825 from Amazon; street price: $970

Matching the best price we’ve seen, this is only the second deal we’ve seen on the Steelcase Gesture. As our top pick for best office chair, it’s a pricey option but a worthwhile investment if you’re spending most of the day sitting at your desk.

Read our review of the best office chairs.

Rubbermaid Brilliance Pantry Food Storage Containers (16-Piece Set)
Deal price: $41 from Amazon; street price: $58

Down to the lowest price we’ve seen, this is the best deal we’ve seen on the 16-piece set of the Rubbermaid Brilliance Pantry food storage containers. One of the set variations of our top pick, this dry food storage container set gives you several options and sizes to store your food.

Read our review of the best dry food storage containers.

Werner FS106 8 ft Type I Fiberglass Single Sided Stepladder
Deal price: $50 from The Home Depot; street price: $80

This is the first deal we’ve posted and the best price we’ve seen on the eight-foot version of the Werner FS108 Type 1 Fiberglass stepladder. Our runner-up pick for best ladder, this is a great option that’s half the price of our top pick, and it hits the free shipping threshold (unlike the six-foot version, which is also on sale).

Read our review of the best ladders.

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Black Friday by category

There will most certainly be a flux of cheap TV deals on Black Friday, but we always advise shoppers to approach such deals with caution. Those too-good-to-be-true deals are usually on crappy TVs that Wirecutter doesn’t recommend, and you likely won’t be too happy with the quality despite the low price. We’ll be posting only the best discounts on the most worthwhile TVs as we find them, so be sure to check the Wirecutter Deals page in the run-up to Black Friday.

We have already found a few early Black Friday deals on TVs that Wirecutter highly recommends:

LG CX Series 55-inch 4K OLED TV
Deal price: $1,350; street price: $2,100

This deal from Costco brings the price of the new top pick in our guide to the best OLED TV down to $1,350. The deal also comes with $100 in Hulu credit and a $100 credit toward a three-year Allstate Protection Plan. If you’re not a Costco member (or you don’t live near a Costco), the TV is also on sale at Amazon for $1,400—but we think it’s worthwhile to spend the $60 for the membership since the Costco deal is the better of the two.

Read our review of the best OLED TV.

Similar to Best Buy, Target has also launched the first of many planned Black Friday weeklong sales as well. Starting October 29, Target claims, shoppers can get Black Friday–worthy prices on a range of categories, including small kitchen appliances, tech, and audio gear. The retailer also announced that it plans to release the following week’s deal prices every Thursday from now until the end of November so shoppers can plan accordingly.

It comes as no surprise that Target intends to run a series of sales throughout the month of November—the retailer announced last month that it had plans to kick off the holiday deals season early by offering Black Friday deals throughout the month preceding Black Friday. Target’s deals will span the home, apparel and accessories, and electronics categories, among others, and these discounts will be available both in stores and on Target.com.

Target also plans to extend its 14-day Price Match Guarantee for a limited time through the holiday season. This year, if shoppers notice that something they’ve purchased has dropped in price in-store or on Target.com, they’ll be able to request a price adjustment from November 1 through December 24. To be eligible for a price adjustment, the item must be advertised as a Black Friday deal.

Here are some early Black Friday Target deals we’ve spotted so far:

Dyson Cyclone V10 Animal Cordless Stick Vacuum
Deal price: $350 from Target; street price: $420

Matching the previous lowest price we’ve seen, this is a great time to pick up the Dyson Cyclone V10 Animal. While it’s not a direct pick, the V10 Animal provides most of the power and cleaning features of our upgrade cordless stick vacuum pick but for a couple hundred dollars less.

Read our review of the best cordless stick vacuums.

Amazon has yet to announce its Black Friday event, but the retail giant began advertising some pre-Black Friday deals the day after Prime Day, launching its “Holiday Dash” deals event on October 16. Amazon’s Holiday Dash deals events claims to offer Black Friday-worthy discounts on a range of product categories from fashion and beauty to electronics and kitchen. Though the retailer hasn’t mentioned any official plans for Black Friday, we expect these preview sales to run until we start to see a second wave of great deals in mid- to late-November. Here are a few deals we’ve already spotted:

De’Longhi TRD40615T Space Heater
Deal price: $83 from Amazon; street price: $100

Down to the lowest price we’ve seen this year, this is a timely deal on this De’Longhi space heater. Our oil-filled radiator pick, these space heaters are slow to warm up but silently and steadily give off enough heat to fill a room for hours.

Read our review of the best space heaters.

Steelcase Gesture Office Chair (Graphite)
Deal price: $825 from Amazon; street price: $970

Matching the best price we’ve seen, this is only the second deal we’ve seen on the Steelcase Gesture. As our top pick for best office chair, it’s a pricey option but a worthwhile investment if you’re spending most of the day sitting at your desk.

Read our review of the best office chairs.

Rubbermaid Brilliance Pantry Food Storage Containers (16-Piece Set)
Deal price: $41 from Amazon; street price: $58

Down to the lowest price we’ve seen, this is the best deal we’ve seen on the 16-piece set of the Rubbermaid Brilliance Pantry food storage containers. One of the set variations of our top pick, this dry food storage container set gives you several options and sizes to store your food.

Read our review of the best dry food storage containers.

The Home Depot announced in a blog post published last month that it plans to extend Black Friday through the holiday season in 2020. The retailer recently announced that savings will start online and in-store on November 6 and extend through December 2. The sale will include discounts on a range of product categories, including holiday decorations, power tools, and other home improvement essentials.

Lowe’s is also planning to take a new approach to Black Friday this year. Instead of a one-day sale, Lowe’s will be rolling out one-day online-only “Cyber Steals” on home improvement gear including tools, small appliances, lighting fixtures, and flooring, among other categories through December 2. The retailer also released an ad for its upcoming “Season of Savings” event, which runs from November 19 through November 25. This sale will include discounts on holiday decorations, power tools, and smart home gadgets.

Here’s a Home Depot deal we’ve already spotted:

Werner FS106 8 ft Type I Fiberglass Single Sided Stepladder
Deal price: $50 from The Home Depot; street price: $80

This is the first deal we’ve posted and the best price we’ve seen on the eight-foot version of the Werner FS108 Type 1 Fiberglass stepladder. Our runner-up pick for best ladder, this is a great option that’s half the price of our top pick, and it hits the free shipping threshold (unlike the six-foot version, which is also on sale).

Read our review of the best ladders.

Historically, we’ve noticed that better deals on fitness gear typically surface in December and January (just in time to make good on that New Year’s Resolution). But since the pandemic shuttered gyms across the country earlier this year, the demand for at-home workout essentials has skyrocketed, making products like well-regarded dumbbells and resistance bands hard to find. If you see quality fitness gear in stock, we suggest buying now, even if the deal isn’t great—you may not see it pop up again. But be warned: We have seen an uptick in lesser quality fitness gear being available to some degree, but at higher than typical prices. As always, though, we’ll keep our eyes peeled for any deals on high-quality equipment.

Walmart is actually hosting three sale events in the run-up to Black Friday. The first event of Walmart’s “Black Friday Deals for Days” will begin on Walmart.com on November 4, at 7 p.m. ET. More deals will be announced on November 7, online at midnight ET and in stores at 5 a.m. local time. Walmart’s second event starts online on November 11; just as with the first event, with the second one, shoppers can expect to see more discounts added to the site on November 14 at midnight and in stores at 5 a.m. local time. The third and final event will start on November 25 at 7 p.m. (the night before Black Friday), and a stream of discounts will be added at midnight and in stores the next day starting at 5 a.m. local time. The retailer has also released ads for the first two scheduled events so shoppers can prepare ahead of time. To see what deals will be available in your area, be sure to adjust your location in the search bar.

HP is hosting an early Black Friday flash sale, which began November 9 and extends through November 11. The sale offers a range of discounted laptops and computer gear, including a decent deal on the HP Spectre x360 13, our pick for the best 2-in-1 laptop (but be aware that the Spectre x360 won’t ship until December 7). As part of this promotion, HP is also offering a 15% discount on eligible accessories and monitors for folks who make a PC purchase.

Both Dell and Lenovo have also released a handful of sneak-peek Black Friday doorbuster deals on their respective websites earlier this month. Though the majority of the discounts we’ve seen on laptops recently either don’t include many Wirecutter picks or just aren’t that good of a deal, we’ll keep our eyes peeled for discounts worth your time.

Best Buy has officially released its plans for the holiday season. The retailer is planning many short-lived sales in the run-up to Black Friday:

  • November 5–8: The Wish List Sale
  • November 11: The Treat Yourself Sale
  • November 12–14: Our Coolest Deals Sale
  • November 16–17: early access to thousands of deals from the Black Friday ad (for My Best Buy members only)
  • November 22: nearly all Black Friday deals become available
  • November 26: new offers available on Thanksgiving Day on BestBuy.com
  • November 27: shop online or in-store (limited in-store capacity) on Black Friday
  • November 28: Cyber Deals kickoff

Earlier this month, Best Buy kicked off its holiday sales for the year on Prime Day with an “Early Black Friday” deals event; closely following that was a 60-hour sales event that discounted all Amazon devices. We also saw another early Black Friday sale at the end of October.

Best Buy has also unrolled another perk for My Best Buy members this holiday season. All members of the free loyalty program are eligible to receive a Black Friday price guarantee—meaning that if the Best Buy price drops even lower on any item you’ve purchased before November 28, you’ll be entitled to a refund of the difference.

Macy’s has also announced a Black Friday preview sale that’s set to begin on November 16. Historically, we’ve found some excellent deals on kitchen essentials from Macy’s on Black Fridays past, and we expect to see more of the same this year.

Based on the leaked ads for both Sam’s Club and Costco’s Black Friday sales circulating on the Internet, it seems safe to say that both warehouse stores are planning for the upcoming holiday shopping season. Costco’s pre-Black Friday sale event will run from November 5 to November 19, closely followed by another sale that begins on November 20. Leaked Sam’s Club ads suggest that the store is planning two Black Friday sales this year—one that runs from November 7 to November 15, and a second from November 20 to November 29. Only the second sale that runs through Black Friday proper, dubbed 10 Days of Thanks-Savings, has been announced by Sam’s Club so far.

Kohl’s has released Black Friday ads on its website, officially announcing its upcoming plans for the holiday shopping season. The retailer’s Black Friday sale will begin on November 22 and extend through November 27, releasing deals both online and in-store. These Black Friday Week Deals, as Kohl’s has named its sale, will include discounts on kitchen and home goods, bedding and linen, and vacuums.

The Black Friday sale at Staples is set to begin on November 22 and run through November 28. The retailer has recently released its ad, so we know we can expect to see deals on work-from-home essentials like laptops, headphones, and computer monitors.

As Newegg prepares for the upcoming holiday shopping season, it has unrolled a new “Black Friday Price Protection” policy. According to the Newegg website, shoppers who purchase an eligible item between November 1 and November 22 will be entitled to a refund if Newegg discounts that same item further after the purchase has been made. Newegg has also purported that this process will be painless for shoppers since they won’t have to track prices or submit a claim—refunds will be automatically processed by December 7.

Historically, the Wirecutter deals team has found a few good deals on large appliances (like washer-dryers, refrigerators, and dishwashers) during Black Friday, but this year may offer even fewer than usual.Though we saw a few small drops on large appliances in September, we don’t anticipate spotting any others as Black Friday draws nearer this year. Thanks to the pandemic, consumer demand for washer-dryers, fridges, and dishwashers has been up, resulting in low inventory and many of Wirecutter’s picks are out-of-stock as of late.

The Nintendo Switch hasn’t been discounted at all since very early in 2020, and we don’t expect to see any deals on that console during Black Friday. In fact, since March it has been rare to find the new Switch model (which offers longer battery life) available even at full price. Deals on the Nintendo Switch Lite are very slightly more likely, as inventory of that model is more steady. We do expect to see a few deals on recommended Nintendo Switch accessories like the Switch Pro controller or charging accessories.

We don’t expect to find many deals on gaming consoles this Black Friday—but if any do surface, we have a feeling they’ll be for last-gen consoles, due to the impending release of the PlayStation 5 and the XBox Series X later this month, rather than for those new models.

The Wirecutter deals team expects to see a ton of games on sale this coming Black Friday, which will include many of our recommended board games, and we also anticipate great discounts on our recommended STEM toys, too. We’re also hoping to find nice deals on our car seat picks from Chicco, Graco, and Britax; a few of our stroller picks will likely be on sale later this month, too.

When is Black Friday 2020?

Technically, it’s November 27, 2020. But it’s less of a single shopping day and more of a mentality. Black Friday, Cyber Monday, Cyber Week, Cyber Month, Cyber Season. Does time even have meaning anymore, 2020?

Will there be Black Friday shipping delays?

Though Amazon and other large companies have had several months to work out their pandemic supply-chain kinks (and we don’t expect to see the kind of systematic slowdowns that happened in March and April), there’s only so much volume that shipping companies can handle within a short window. “The push for early holiday shopping is practical as much as it is promotional for retailers,” says Deals editor Nathan Burrow. “It’s a hedge against shortages and shipping delays, allowing customers to ensure they get holiday items and gifts on time.” Depending on what you’re buying, it may not be worth waiting to purchase if your item doesn’t arrive due to shipping snafus, as Salesforce estimates that the overall volume of packages will exceed shipping capacity by 5 percent globally.

What Black Friday sales should I expect to see?

Smart home devices from Amazon, Google and the like should see solid pricing. Small appliances like vacuums and the almighty Instant Pot will likely also be on sale. We’re also likely to see the first discounts truly worth your time for the new 8th gen iPad and Apple Watch Series 6. Plenty of electronics will be on sale, including TVs so just give a little scrutiny to the model number and specs before you buy it to make sure you’re getting the product you think you are. We’re even likely to see laptop deals, with Dell already kicking off their early Black Friday sale and the hope of the first deals that really grab on the most recent MacBook Air and MacBook Pro.

What deals should I avoid on Black Friday?

Steer clear of too-good-to-be-true prices on TVs. They’re often no-name brands that are cheaply made. “If you care about getting a quality TV, they aren’t good deals. A good deal (as we define it) is a great discount on a quality item, and these TVs aren’t that,” says Nathan.

We also think the Apple Watch Series 3 isn’t worth your time. You might see a price of $150 or less and be tempted, but we think you’ll be happier with something much newer and faster. Even us penny-pinchers on the Deals team know that sometimes spending a little bit more is worth it. Other out of date tech like the PS4 Pro and Xbox One X will still cost too much for what you’re getting, we advise grabbing the newest gaming consoles or older budget options. The good thing about Black Friday is that you’re likely to see the best prices of the year on most product categories that don’t see season-specific sales, but we still advise taking an informed approach and shopping smart to avoid getting fleeced. Now, more than ever, every penny counts.

Should I wait until Black Friday to shop sales?

Our Deals team is always searching for discounts that meet our standards on Wirecutter picks. That means you don’t have to wait until Black Friday to get a good deal on something you have your eye on, whether it is a gift for friends or family, or a little something for yourself. If you absolutely need to get your purchase by a specific date, it might not be best to wait.

Will the coronavirus impact Black Friday?

There’s very little the pandemic hasn’t affected, and, if Prime Day was any indication, Black Friday may be a little different this year. Amazon approached Prime Day 2020 with a bunker mentality—once the event launched, it was apparent the company had taken steps to avoid any surprises or logistical challenges. The Prime Day that resulted was a much more focused event than last year in terms of the product categories and brands highlighted. Amazon played it safe, and when it chose to highlight a given product category or brand, it largely offered actually good deals on readily available stuff with stable inventory. In this way, Amazon ensured it wouldn’t be outflanked by the competition on price or face logistical issues. When a discount featured Prime Day Deal branding, the price was usually solid and the item shipped pretty readily (until stock started to dwindle, but even those extended availability times were usually overestimated). This could very well turn out to be Amazon’s strategy for Black Friday 2020, too. One difference from Prime Day we can definitely expect is the presence of competing sales that challenge those offered by Amazon. Offerings from Walmart, Best Buy, and Target underwhelmed during Prime Day, so they’ll be looking to make up ground. Even manufacturers will get in on the act, with significant sales expected from brands like Dyson. Amazon will match select competitor sale prices on items they also carry, so expect Black Friday to be much more of an arms race.

Will retailers offer better deals during Black Friday than Prime Day?

Best Buy, Target, and Walmart have historically shown up on Black Friday, Cyber Monday, and sometimes even the days preceding and following with many discounts—some good, some just okay, some downright cruddy. In years past, these retailers have gone up to bat during Prime Day, too. This year, despite the claims in press releases and promotion, these big-name stores didn’t offer much in the way of competing sales that offered discounts as good or broad as Amazon’s. Walmart’s Big Save event was more like its Prime Day efforts of the past, a seemingly random collection of items with limited curation. Wirecutter found some deals of interest there, but not as many as we had hoped to find. Target’s Deal Days sale, similarly, generated some solid deals but didn’t match the slate of discounts that Amazon offered. Finally, Best Buy’s initial Early Black Friday event (which ran concurrently with Amazon Prime Day) largely disappointed mostly because Best Buy was unable, for whatever reason, to offer any discounts on Amazon’s Echo, Fire, or Kindle devices. The absence of Alexa-ecosystem sales from anywhere but Amazon meant that competing sales on Google Assistant gear never really materialized, either. Although Best Buy was able to offer a few stellar laptop deals and a notable TV deal or two, it didn’t offer as many deals or early deals as expected.

Though the deals from these retailers were less than exciting during Prime Day, that could have happened because Best Buy, Target, and Walmart are gearing up to surprise everyone with big savings during an extended holiday shopping season—Best Buy, for one, has already started strong, with a post–Prime Day Amazon-device sale and another early Black Friday sale event. We’ll keep our eyes peeled for early sales and other trends indicating how retailers will play Black Friday sales this year.

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