Facebook Inc tied up with nine news publishers to launch “Instant Articles” that will let them publish articles directly to the social network’s mobile news feeds.
Instant Articles will let stories load more than 10 times faster than standard mobile web articles and will include content from publishers such as the New York Times, BuzzFeed and National Geographic, Facebook said in a blog post on its website.
“Instant Articles lets them deliver fast, interactive articles while maintaining control of their content and business models,” said Facebook Chief Product Officer Chris Cox.
The news publishers can either sell and embed advertisements in the articles and keep all of the revenue, or allow Facebook to sell ads.
The Internet social networking company will also let the news companies track data and traffic through comScore and other analytics tools.
The other launch partners for Instant Articles are NBC, The Atlantic, The Guardian, BBC News, Spiegel and Bild, Facebook said.
Mark Thompson, President and CEO, The New York Times Company said, “The New York Times already has a significant and growing audience on Facebook. We’re participating in Instant Articles to explore ways of growing the number of Times users on Facebook, improving their experience of our journalism and deepening their engagement. We have a long tradition of meeting readers where they are and that means being available not just on our own sites, but on the social platforms frequented by many current and potential Times users.”
“It is great to see Facebook trialing new ways for quality journalism to flourish on mobile,” said Tony Danker, International Director, Guardian News & Media. “The Guardian is keen to test how the new platform can provide an even more engaging experience for our readers. It is then vital that, over time, Instant Articles delivers recurring benefit for publishers, whose continued investment in original content underpins its success.”
Instant Articles is launching on Facebook for iPhone with a special set of stories published by The New York Times, BuzzFeed, National Geographic, NBC and The Atlantic. We will continue developing Instant Articles with our partners over the coming months and will listen to feedback from readers to help us improve the experience. For further information about Instant Articles, visit instantarticles.fb.com.